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Telos Systems, Inc.

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SEO 101

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What is SEO

Search Engine Optimization, or SEO, is a process designed to position your site for long-term placement through a mix of content (key words, narratives, product descriptions and so forth), link acquisitions, and other website optimizations. As we learn more about your business, we’ll formulate an SEO campaign centered around the keywords that your audience is searching for. Our goal is to facilitate business growth by boosting sales, awareness and return on investment.

Search engine optimization — SEO — may seem like alchemy to the uninitiated.

But there is a science to it. Search engines reward pages with the right combination of ranking factors or “signals.” SEO is about ensuring your content generates the right type of signals.