Online marketing ties together the artistic and technical aspects of the internet. Design of a website, outreach activities such as email campaigns, blogging and social media, along with selling products and services directly through your website, require a marketing strategy.
- Awareness building is a big piece of the online marketing puzzle. You could have the best products or services on the planet, but if nobody knows about you or your products and services, you'll struggle to sustain, let alone grow your business' bottom line.
- Communication is information distribution: communicating who you are, what you do, whom you serve, and why working with you is worthwhile, can help you attract people genuinely interested in your business.
- Connection is at the heart of marketing: educating people on who you are, getting them to like you, and ultimately trust you is key to long-term, repeated sales and customer satisfaction.
Online marketing options includes placement of advertising, search engine marketing (SEM) and search engine optimization (SEO). It also can include e-mail and social media marketing, content marketing, web analytics, public relations, mobile device accessibility, and enhanced user experience. A successful marketing campaign will often include a combination of these options. There is no right way to approach online marketing, but there are many effective strategies to increase your presence and increase buying activities. Identify areas to improve and new opportunities to target through a strategic plan.
It takes an average of seven touch points to make a sale. Touch points can mean anything from a referral, a web search, a social media mention, a press release, e-mail, or seeing an online ad. The more online marketing puzzle pieces working for you, the higher the likelihood you will attract prospective customers.